IBN rebrands, unveils new identity

IBN, a fully integrated risk management and insurance service firm offering premium services to individuals, businesses and government agencies since 1955 unveiled its new earth and gold logo type at a colourful brand identity launch held in Lagos.

Elder statesman, Chief Emeka Anyaoku who chaired the brand identity launch commended IBN for the innovative rebranding effort just as he urged the brand to be at the forefront of propelling insurance and risk management to loftier heights in Nigeria.

“I congratulate the Board, Management, Staff and Clients of IBN, led by Otunba Adekunle Ojora for the successful historical development of this company through the thick and thin of the evolution of Nigeria as the pioneer of insurance broking service in Nigeria since 1955.

“This trailblazing company is still waxing stronger to date as a leading Risk and Insurance advisory firm. IBN has survived and developed all along with the history of Nigeria as a leading integrated risk and insurance advisory company with a brighter future.

“I urge the Board, Management and Staff of Insurance Brokers of Nigeria Limited to remain innovative, steadfast and committed not only to satisfying the needs of your various clients but also to remain in the forefront of taking insurance and risk management in Nigeria to loftier heights.”

IBN Chairman, Otunba Adekunle Ojora said the brand remains committed to meeting client’s needs with innovative and customized insurance services and solutions.

“We have been consistently serving the Nigerian people and corporate enterprises over the last 62 years and recognise how much has changed since we started in 1955.Our clients are more diverse than ever, their operational risks and business dynamics are varied, and always changing.

“Throughout our evolution, one thing that has never changed is our commitment to create and delivering innovative risk and insurance management solutions that make each of our clients’ enterprise become more successful.

“Our solutions are unique to each business, and every decision we take is done with the best interest of our clients. Our success is derived from the strength of support of IBN Board, leadership, loyal and happy and committed professional colleagues that are always satisfied at giving the best to our clients.”

Speaking on IBN’s new colours, earth and gold, Executive Vice-Chairman/Chief Executive Officer, IBN, Chief Prosper Okpue said the brand would deepen efforts to make clients maximize business opportunities and rejuvenate insurance in Nigeria.

“Our story as Nigeria’s premier insurance and risk advisory firm is a great journey of commitment, resilience and foresight towards improving everything associated with insurance in our country and at the international stage.

“Insurance Brokers of Nigeria has been here for over 62 years. Our new brand identity is a resurgence of our commitment to our clients that we are here for another 62 years as a truly independent company focused on helping our clients venture boldly with confidence and maximize opportunities created from their enterprises.

“Our new brand identity is our response to what our clients refer to us: “IBN”. They hardly refer to us by our full names, Insurance Brokers of Nigeria. Letter I stands for Insurance and risk management. B stands for Broker with the trunk of an African Elephant, depicting evolution, resilience, strength, memory, knowledge and capability. Letter N stands for Nigeria our dear country, with unalloyed patriotism and belief in the possibilities of our great nation.

“Our new brand colour is Earth and Gold, very African and global. It represents stability of an organization, hard work, knowledge and possibilities. It is a demonstration of our resolve to continue to serve our clients, with our knowledge of the past, the present and our ability to bring the future today.”

Insurance Brokers of Nigeria (IBN) has four core groups; IBN Specialty Insurance Broking Services, Wholesale Reinsurance Services, Industrial Risks Protection Consultants (IRPC) and Resource Benefits Associates (RBA) offering specialist services to individuals, businesses and government agencies.

Insurance Brokers of Nigeria is a partner of UNiBA, a global network of independent insurance and reinsurance brokers in more than 100 countries in the world, each of whom supports each other to bring the best quality services to members’ clients in their domicile countries.

IBN operates efficiently in Lagos, Abuja, Kaduna, Warri and Port Harcourt.

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